One of the ironies of Formula One is that -- for a sport dependent on the harvesting and analysis of data -- we have spent years ignoring one of the richest data sources we have: our fanbase.
Each car generates terabytes of data every race weekend, and by studying that data teams figure out how to improve their performances with each successive weekend. But only since the change of ownership has Formula One started to look at the fan as a rich source of data.
Between last year's Austrian Grand Prix and the end of the 2017 season, 18,000 racegoers opted in to post-event surveys on their F1 experience.