Formula One today announced that it had acquired a stake in PlayON, a sports entertainment company valued at £30 million.
The deal is part of a strategic partnership that will see PlayON become Formula One's official fantasy gaming partner, and which will eventually see the live integration of F1 TV across PlayON's streaming service.
Ahead of the launch, ESPN spoke with Formula One director of digital and new business Frank Arthofer and PlayON founder and CEO Killian Jones to discuss the partnership.
"PlayON is pleased to be entering this partnership with Formula One," said Jones.