Last week, in the unrelenting pursuit of brand betterment, Auburn officially declared the Auburn logo the Auburn logo.
The university is replacing the high-contrast Samford Hall, one of the only surviving designs from the school’s 2006 sesquicentennial logo-palooza, with one classic look to rule them all— academics, athletics, everything.
“We kept (the Samford Hall design) as a second official mark after the sesquicentennial and many campus units used it widely,” Mike Clardy, AU’s Assistant Vice President for Communications and Marketing, told TWER. “But as it was used outside the state, it generated confusion—or at least a disconnect—about which university it represented.