According to the report on auburntigers.com, plans are in place to add additional amenities in that part of the stadium including more concessions, restrooms and elevators. It would also include an upgrade in the video board on that side of the field to match the jumbotron in the South end zone.
Another major part of this project would be to upgrade an outdated locker room and recruiting space for the football team. There is no question that a lot of these improvements are intended to entice recruits on their visits to the stadium, and this would be another step in that direction.