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Choosing “#UnfinishedBusiness” as the official hashtag-slash-motto for Bruce Pearl’s 2018-2019 Auburn Tigers had to come easily.
Yes, the Tigers’ 2017-2018 was an unforgettable, unequivocal triumph, one of the best seasons in school history. No, their one-and-done SEC Tournament exit at the hands of Alabama and 2nd-round NCAA Tournament humiliation at the hands of Clemson didn’t change that. But likewise, the Tigers’ regular season SEC championship didn’t mean their postseason was anything other than a stunning failure. They knew it, we knew it, everyone involved in picking out this season’s hashtag knew it.