AuburnTigers.com As he looked at the south end zone of Jordan-Hare Stadium in the distance, he thought of fan surveys he’s read countless times. They wanted the same thing he wanted. A new video board. A better sound system. The best gameday experience in college football. So Jacobs called in Chief Operating Officer David Benedict and told him he wanted it done. Before Auburn played another game in Jordan-Hare Stadium.
Jay Jacobs was sitting at the conference table in his office last year, peering out over the athletics footprint that has seen some $200 million in improvements under his watch.
General News. BIG VISION: AUBURN INGENUITY DRIVES VIDEO BOARD
