AUBURN, Ala. – The Auburn Athletics Department launched a redesigned AuburnTigers.com on Thursday, taking advantage of new responsive technology to merge the traditional desktop site with one that caters to all devices. The new look also taps into the strong visual content created by the Auburn Athletics creative team.
“Telling the story of the Auburn Family is a big focus of the Auburn Athletics Department,” Chief Marketing Officer Ward Swift said. “Our ability to maximize our content on our digital platforms is vital to our success in telling those stories.”
The new digital product portfolio includes state of the art responsive web, enhanced mobile, integrated social media, live video streaming, video on demand and custom content.