By Charles Goldberg
AuburnTigers.com
AUBURN, Ala. u2015 Bruce Pearl knew about Auburn and Under Armour before he became the school's basketball coach.
"You can't recognize an Auburn football uniform without an Under Armour logo on it," Pearl said.
The Auburn-Under Armour relationship that began in 2006 will continue with a new nine-year, $78.1 million deal the school and the athletic apparel company announced Thursday. The new contract includes $22.5 million in cash and $10 million worth of Under Armour stock in the deal that runs through the middle of 2025.
Auburn Director of Athletics Jay Jacobs said the new contract "gives us even a greater opportunity to enhance our overall student experience.