AUBURN, Ala. -- Auburn athletic director John Cohen is warning fans that the school could raise ticket prices in preparation for a revenue-sharing model in college athletics under the pending $2.8 billion settlement with the NCAA and the nation's biggest conferences.
"Growing revenue opportunities because of additional expenses has become essential for Auburn's sustained success," Cohen wrote in an email sent to season ticket holders Wednesday and reported by on3. He called it "imperative that ticket prices in several seating zones be adjusted due to a new era of NIL," but said that other ticket prices won't change.