The Auburn Athletic Department announced Monday its agreement to a media rights partnership with FOX Sports which will see FOX Sports College Properties, a division of FOX-owned Home Team Sports, manage the department’s “related radio, corporate hospitality, in-venue signage, social media integration, promotional activities, and intellectual property rights, as well as other mutually agreed upon inventory,” according to a press release. Sports Business Journal reports the deal to cover 10 years and guarantee Auburn $120 million.
“We are thrilled to bring the Auburn brand to FOX Sports, a household name in the collegiate athletics space,” Auburn Director of Athletics Jay Jacobs said.