I don't know if this is a product of having a coach on staff who is much more into social media than the rest of the staff or if it's just Auburn realizing that this is the kind of thing kids dig nowadays.
Whatever it is, Auburn has really stepped up in the social media department over the past day or two. Keith Niebuhr of 247Sports was the first to point out this "photo edit" sent to 4* Athlete Tray Bishop.
I'm sure that looks very familiar to Auburn fans from the Bo Knows campaigns with Bo Jackson.