One of the blessings of having Alabama and Georgia at home the same year is Auburn gets to host monster recruiting weekends. Those two games were big reasons why Owen Pappoe took a much harder look at Auburn, why Christian Tutt decided that AU was the place for him and helped lead Wanya Morris to decommitting from Florida State. Jordan-Hare on a Saturday night does a lot to sell the program.
On the flip side, one of the curses of having Alabama and Georgia at home the same year is the next year they are both away. That greatly limits the ability to have those huge game events where you get a ton of the best players in the country on campus to witness an electric environment.