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Auburn football players rack up NIL endorsements as the season begins

Auburn football players walk the field at Jordan-Hare Stadium in Auburn, Ala., on Saturday, Sept. 4, 2021.

College football was changed significantly when the NIL rules were passed over the summer, and Auburn football players were some of the first to announce huge endorsement deals. QB1 Bo Nix kicked things off with Milo’s Tea and soon added Bojangles and The JBoy Show appearances to his portfolio.

Though many people expressed worry over how the NIL rules would affect players on the team without the sort of star power that comes with the QB title, that doesn’t seem to be an issue on the Plains.