Auburn football Apr 5, 2021; Indianapolis, IN, USA; CBS announcer Charles Barkley prior to the national championship game in the Final Four of the 2021 NCAA Tournament between the Gonzaga Bulldogs and the Baylor Bears at Lucas Oil Stadium. Mandatory Credit: Kyle Terada-USA TODAY Sports
All across the country, college sports fans have been reacting to sponsorships and deals debuted by college athletes who can now profit off their name, image, and likeness (NIL). Auburn football quarterback Bo Nix was one of the first to announce his deal with Milo’s Tea, and many Tigers partnered with Yoke Gaming.