Clint Richardson from the Auburn Uniform Database hinted a few weeks back that there may be news of a big apparel deal coming. Auburn's initial contract with Under Armour (negotiated by the wife of Gorgeous Al Borges) from 2005 was re-upped with a slight bump in 2010. That deal runs out in 2016, so the time was coming. Today the deal dropped, and Auburn has once again inked with the Maryland based company in a deal worth $78.1 million dollars through 2025.
One interesting aspect of the deal is the $10 million worth of Under Armour stock.