Auburn University issued a statement on its website this morning that the Tigers have reached a partnership with FOX Sports for exclusive management of "multimedia rights and sponsorship sales." This is a deal separate from the TV broadcast deal that the Southeastern Conference has with ESPN and the SEC Network.
In this deal, which Jason Belzer of Forbes says is worth $120 million guaranteed over 10 years includes "athletics-related radio, corporate hospitality, in-venue signage, social media integration, promotional activities, and intellectual property rights, as well as other mutually agreed upon inventory."
According to the school's press release, Auburn is one of a select group of schools to join FOX Sports in this endeavor.