Atlanta United fans like to spend money. MLS’ highest ticket sales, merchandise sales, even concessions sales belong to Atlanta fans. No one is keeping track of the soccer scarf resale market, but it’s hard to imagine any other fan base can claim the top spot.
Check Ebay for “Atlanta United Scarf” and you’ll see bids over $300 with buy-it-now prices even higher. For a scarf. And those aren’t even the high-end, lucky ones deemed ultra rare by collectors.
Initially, it seems insane that someone would spend that much for a scarf.