“Clear & Obvious” is a new kind of sort of vertical/brand/excuse for us to make fun of the deeply strange and wonderful world of MLS. Please take it very seriously.

Genesis

In the first frame, we take stock of the protagonist. In waiting for his moment, he simply stands. Unassuming. And yet you can make out fear on the faces of the Club America players.

“Why is he just standing there?” they ask each other through both spoken word and body language. “What does he know?”

If they searched deep within themselves they would probably realize exactly what he knows.