If you feel that Atlanta United’s new primary kit looks familiar, you likely aren’t alone.
Gone is the BLVCK Kit introduced in 2021 prior to the club’s 5th season. In is a look that bears more similarities to the one the club wore in 2017 and 2018, the latter campaign culminating in an MLS Cup championship.
“It really takes us back to our core Five Stripe look,” Atlanta United vice president of business operations Georgia O’Donoghue told Dirty South Soccer.
While The 17s’ Kit, which launched on Wednesday ahead of the American Family Insurance Cup against Toluca, is a callback to Atlanta’s early days, there are a few differences.