Before Atlanta United could be a team that sold out stadiums, Atlanta United needed to be this:
And also this:
Folks. May I present to you the Darren Eales costume compilation you didn't know you needed. pic.twitter.com/zVnq14eANF
— J. Sam Jones (@J_SamJones) October 20, 2017
Basically the club existed in the beginning as a collection of random events that Darren Eales could show up in costume to. And as extremely (wonderfully) Darren Eales as that is, it had a purpose to it.