Atlanta United announced today that the club is entering into a strategic partnership with Scottish club Aberdeen FC (AFC) geared towards boosting soccer and commercial operations for both clubs.
The strategic partnership will serve to expand Atlanta United’s reach globally and will be an opportunity for both clubs to share knowledge and experience including player and youth development, fan experience and venue best practices. The partnership also has technical advantages by extending Atlanta United’s scouting network into a new region and allowing for a development pipeline between the clubs.
AMB Sports & Entertainment (AMBSE), parent company of Atlanta United, will have minority ownership in AFC with a less than 10% stake in the club and will have no operational involvement or day to day oversight responsibilities.