Atlanta United announced a major television deal with Fox Sports South and Fox Sports Southeast today. The deal will cover six states and reach 10 million viewers. Broadcasts will include pre and postgame analysis as well as a weekly TV show.
The team has already built a massive fan base with 27,000 season ticket holders and 40,000 tickets sold for the opening game on March 5. While it may seem that just under two weeks before the inaugural season begins is short notice to announce a broadcast partnership, waiting until as many season tickets as possible were sold shows the potential viewership for the team and ensured that Atlanta United got the best deal possible.