Editor’s Note: This post was written by professional graphic design artist and Atlanta United season ticket holder Larry Luk. Larry is a principle at Sons & Sons agency in Atlanta and oversees branding, content creation, and marketing strategy. He’s graduate of both Emory University and Portfolio Center, and currently sits on the design faculty at Portfolio Center. Larry describes himself as a sneakerhead, trend aficionado, and 100% ATLien. Larry also hosts Way Down South Radio — a podcast exploring the intersection of sports and design in the southeast.