A couple days ago Stance became the new official provider of socks for the NBA, after providing socks for the 2015 NBA All Star game. This July, during the NBA Summer League, players will begin wearing new Stance socks. This contract is huge for the NBA and could potentially have a large effect on the basketball clothing industry.
Previous to this contract, For Bare Feet provided socks for the NBA. Socks worn in games were either white or black with a single NBA logo on each side. These socks are not distracting, look professional, and are considered to be a part of the player's uniform.