ATLANTA -– Sharecare and the Atlanta Hawks Basketball Club received the NBA Partnership of the Year award for delivering the best partner-driven campaign for the 2017-18 season, having faced competition from some of the world’s leading brands. Prior to the season, the two Atlanta-based organizations entered into an innovative, multi-year collaborative agreement and launched the Sharecare Movement, aimed at making Atlanta and Georgia among the healthiest places to live in the country.
The multi-platform strategy utilized a combination of unique co-branded digital and social content, major community events with access to wellness programs and education, in-arena and media branding along with the visibility of their jersey partnership to grow the Sharecare Movement.