Below is a list of the top athletes each major basketball brand should be considering to be their next signature athlete. Signing athletes to their own sneaker is a risky deal. The potential upside could mean signing a player like Kobe Bryant, LeBron James, or Steph Curry. But if they sign the wrong athelte, they could wind up in a situation similar to that of Derrick Rose and Adidas.
Hands down, Maya Moore should be Jordan Brand’s next signature athlete. She has four rings (‘11, ‘13, ‘15, ‘17), 2011 ROY, 2013 Finals MVP, 2014 League MVP, and five WNBA All Star Appearances.