The Atlanta Hawks today announced a multi-year partnership with Microsoft Corp, including Xbox, that aims to provide opportunities and resources in underserved areas of Atlanta through sport, technology and community programming.
“We are thrilled to partner with Microsoft and Xbox and leverage their incredible technology with the next generation of Atlantans,” said Atlanta Hawks’ Senior Vice President of Global Partnerships Michael Drake. “As technology continues to evolve and play more of a role in the day-to-day lives of our city’s youth, we find it crucial to have an innovative community partner in Microsoft who shares a similar vision in how sports and technology intertwine.