That summarizes the Hawks’ local television ratings for the 2018-19 season.
Nielsen ratings for Hawks telecasts on Fox Sports Southeast went up 14% from the previous season to an average of 0.59, still the fourth lowest in the NBA, according to a SportsBusiness Journal analysis of league-wide data published this week.
The Hawks’ rating means 0.59 of every 100 households in the Atlanta market watched on average this season, equaling an audience about 14,000 homes per game.
The three NBA teams with lower local TV ratings than the Hawks for the season, according to the SBJ study, were the Brooklyn Nets (0.