Welcome to downtown Atlanta, Jake. Now trade in those khakis for something torch red and volt green.
The home of the Atlanta Hawks will bear a new name when it reopens this fall following one of the most expensive renovations in NBA history: State Farm Arena.
Officials from the basketball team and the insurance giant — which has a growing footprint in the Atlanta area — announced their new 20-year, $175 million naming rights deal with much pomp and circumstance on Wednesday.
That makes it one of the most expensive arena naming rights deals in professional basketball.