ATLANTA – During the Hawks’ game on Friday, the Atlanta Hawks Foundation presented a check of $130,000 to the Prostate Cancer Foundation (PCF) as a part of the team’s fourth annual Black History Month Assist Challenge. Throughout the month of February, the Hawks Foundation committed to donating $250 for every assist registered by the team. The Hawks totaled 260 assists to bring the donation total to $65,000 and generated millions of digital impressions by providing the fanbase with social updates on progress. In addition, Hawks Principal Owners Tony Ressler and Jami Gertz alongside the Ressler Gertz Family Foundation matched the initial donation to bring the total to $130,000.
Hawks Raise $130,000 and Generate Millions of Impressions from 'Black History Month Assist Challenge' To Support the Prostate Cancer Foundation
