ATLANTA -– The Atlanta Hawks and Philips Arena are strengthening their commitment to recruiting, retaining and revitalizing their workforce to deliver premium guest experiences through SMILE 2.0. The inception of the SMILE(S: Southern Hospitality, M: Make a Moment, I: Individuals Matter, L: Loyalty, E: Empowerment)program defined the center of the organization’s philosophy with a foundation in understanding the culture of the company and internal recognition. The focus of SMILE 2.0 has amplified the model which now empowers employees to scout extraordinary talent, offers lucrative compensation and bonus opportunities, and provides company-wide training camps to implement the philosophy.