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Hawks Announce Plans To Transform Philips Arena Into New, Next-Generation Venue

Zac Brown food concept, Topgolf swing suites and Killer Mike's barber shop join the Hawks to make venue into one-of-a-kind entertainment experience

Watching a game at the arena will be different than any other building with a scoreboard 3-times the size of the current scoreboard, 4 unique sponsor pavilions with feature monster size screens, new concourse design and improved food/drink experience.

ATLANTA -- The Atlanta Hawks Basketball Club today unveiled plans to completely transform Philips Arena into a new fan-focused sports and entertainment venue that reflects the ideals and spirit of the City.