ATLANTA -- The Atlanta Hawks Basketball Club and Anheuser-Busch have collaborated to introduce co-branded Budweiser cans to celebrate the start of the season. Atlanta Beverage Company and Eagle Rock Distributing Company are distributing over 600,000 12-ounce cans in the local market, featuring the Hawks’ primary logo alongside Budweiser’s iconic logo.
“We’re very excited to partner with Anheuser-Busch to provide Hawks fans of legal drinking age with a unique way to support their favorite club,” said Andrew Saltzman, EVP and Chief Revenue Officer of the Atlanta Hawks and Philips Arena. “With our co-branded cans, local fans can support Atlanta’s team while drinking ‘The Great American Lager.