Have you seen the episode of Seinfeld when Jerry is heckled by a rude, loud and annoying chick at a comedy club during one of his sets? Well anyway, Jerry had a crucial show with some important critics in the crowd during the particular episode. For really no particular rhyme or reason, the heckler made a scene by shouting obscenities. The heckler also booed and hissed as Jerry tried to continue his show. As you could imagine, that sort of behavior ruined the show.
So later at a coffee shop they frequent, George offers up a good suggestion.