This fall the Atlanta Hawks unveiled an historic uniform in tribute to the greatest “Drum Major for Justice”, through an unprecedented partnership with the Estate of Dr. Martin Luther King Jr., NBA, NBPA and Nike. The debut of the MLK Nike City Edition Uniform was also a call to action to the community to keep the fight for social justice alive and well. In helping spread the #EarnTheseLetters message throughout social media the Hawks tapped College Park native Mose James, owner of OMGBooth to create the customized campaign. With more than ten years as one of the most inventive physical and virtual photo booth experiences for events large and small across the country, James talks with Cassidy Allen Chubb about his journey and working on this once-in-a-lifetime launch.
Black-Owned Business Helps the Atlanta Hawks Launch Its Most Globally Relevant Uniform Through a Viral Social Media Campaign
