A few weeks ago, the Atlanta Hawks announced they had signed a deal with State Farm to play in State Farm Arena. The deal was reportedly for 20 years, mirroring the last agreement signed back in 1999 with Philips
That’s all well and good. Awesome to have a “good neighbor” on our team.
But consider this–what if the Atlanta Hawks reached out to a certain beloved Southern institution for the new naming of their arena?
You already know which one I speak of, and you already know what they would call it.