The Atlanta Hawks will look much different on the court next season and no I'm not talking about the absence of DeMarre Carroll. The team underwent a complete rebranding earlier this summer with new uniforms and an updated logo.
The new uniforms have drawn mostly praise, but Grantland's Zach Lowe today put the new logo to the test with his definitive league wide rankings. Atlanta's new logo just missed the Top 10 coming in at No. 11 although Lowe points out that is elite territory.
The write up talks a bit about the redesign and includes quotes from the team's chief creative officer Peter Sorckoff on how they altered the original Pac Man logo and the thinking behind the "Atlanta Hawks Basketball Club.