At various times in the last few years, the Atlanta Falcons have been fired up, fast and physical, and seeking toughness. The team’s underlying ethos hasn’t changed much in that time—they want talent and athleticism in their players, and they want to let that talent shine in their offensive and defensive schemes—but the way Atlanta talks about those players shifts by the offseason.
Part of that is because this is an organization that has been pursuing the sizzle as much as the steak ever since Arthur Blank bought the team, which I don’t really mean as an insult.