Somewhere in the wake of a Super Bowl dream that ended in crushing disappointment, the Atlanta Falcons ceased to be an organization with a coherent plan. The team’s subsequent slide into irrelevance, which has now lasted from 2018 to 2024, can be traced back to a number of factors too varied and complex to be recounted in a single article. But I have come to believe, as a long-term outside observer of this franchise, that nothing quite explains the team’s frustrating mediocrity more than an organization where nobody seems to be moving in the same direction at the same time.
The Falcons are an incoherent franchise
