I want you to close your eyes and picture a boardroom full of important Atlanta Falcons executives. There’s a large table made of exotic wood none of us can pronounce in the middle of the room; it’s littered with expensive pens and legal pads. There are several easels throughout the room, displaying pie charts and line graphs. A man in a tailored suit rubs his furrowed brow. “I mean, everyone likes a craft brew, but five dollars? That’s just crazy! Who’s gonna pay for all these hops?!”
The Falcons are already doing some groundbreaking stuff with their concessions.