The Atlanta Falcons' new stadium isn't cheap and if you want to purchase season tickets, it's going to cost you. (First they're going to charge you for a personal seat license and then they're going to charge you for the seats themselves.) It's a sore subject for the fanbase. But the perks of a new stadium are numerous. And to be frank, their approach isn't unprecedented.
So what will all that money get you? Well, if the hype is real, we should expect a truly amazing fan experience. Technology, accessibility, good family fun - the new stadium will have it all.