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Pivotal year profile: WR Mack Hollins

It would be fair to say that fans were champing at the bit for a major addition at wide receiver in 2023. The Falcons may not be a pass-first offense—excuse me, they are not a pass-first offense—but the last two years of up-and-down performances at the position have admittedly hobbled the offense at times. A real investment felt worthwhile.

You know what happened instead: The Falcons doubled down on the ground game, adding an all-world running back rookie in Bijan Robinson and a mauling guard option in Matthew Bergeron, and added tight end Jonnu Smith as another pass-catching option.