There’s no question that the NFL wants to wash their hands of Colin Kaepernick. He was the catalyst to an escalating PR catastrophe that has resulted in countless players kneeling during the anthem, countless tweets from President Trump, and the planned $100 million in donations to social justice issues.
Despite some new rules and the massive donation, it seems like no one is happy. Now the NFL is on the defensive again, as long-time sponsor Nike has not only given Kaepernick a sweetheart deal, but made him the center of a massive ad campaign.
While the NFL certainly wants to put this fiasco in their rearview mirror, Nike just kicked off their ad campaign during the season opener Thursday Night Football game.