In sports, when a team debuts a new uniform, it’s kind of like a new beginning or a rebirth of sorts. This is probably the idea that the Falcons were trying to pass along. Unfortunately for them, the fans aren’t falling for it.
In 2003, when the Falcons made the first big change in uniforms in the franchise’s history, it was received a lot better than these. In 2003, they had an exciting young quarterback in Michael Vick who was a season removed from leading the team in the playoffs and becoming the first team to beat the Packers in Lambeau in the playoffs.