Atlanta Falcons representatives today presented to the Georgia World Congress Center Authority Board for approval of the personal seat license (PSL) marketing plan for reserve seats in the new Atlanta stadium. Reserve seats include all seats excluding suite and club seats. PSLs are a one-time fee for seat ownership rights and a common form of financing for building new stadiums or undergoing large-scale renovations of sporting venues.
In February 2014, the Georgia World Congress Center Authority (GWCCA) appointed Atlanta Falcons Stadium Company as the GWCCA’s exclusive agent and sales representative for the marketing and sale of PSLs in the new stadium.