What’s in a name?
In an emerging media landscape fractured by cord-cutters, iPhones, blink-and-you’ll-miss-it news start-ups and social media, a name you can’t miss means everything.
On Monday, the Atlanta Falcons officially announced the new name of the $1.4 billion downtown dome: Mercedes-Benz Stadium.
For the Falcons, the team hopes for a halo effect from the coveted auto brand along with the bags of cash that will help the franchise pay for its share of the new dome.
For Mercedes-Benz, it’s about branding, too, and reaching customers in metro Atlanta, their new U.