AMB Sports & Entertainment (AMBSE) today announced Mercedes-Benz USA (MBUSA) will be the naming partner of the new Atlanta stadium, now officially named Mercedes-Benz Stadium. The agreement, which continues through 2042, includes official naming rights and other partnership benefits. The Mercedes-Benz brand will be prominent inside and outside the building, including on the roof; in plaza areas; on directional, on-field and tunnel signage; in club areas; in VIP parking and entrance areas; on the first-of-its-kind video halo board; and in additional areas.
Financial terms of the agreement were not disclosed.
Upon its completion in 2017, the world-class sports and entertainment facility will be home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United.