AMB Sports & Entertainment (AMBSE) and The Coca-Cola Company today announced that the leading beverage provider has been named a founding partner of Mercedes-Benz Stadium. Through the partnership, Coca-Cola is the exclusive non-alcoholic beverage partner of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United and Mercedes-Benz Stadium, the highly-anticipated new home of both professional sports franchises.
The partnership expands on the long-standing relationship between the Atlanta Falcons and Coca-Cola, which has been serving its products at Falcons games since the team’s inception in 1966. Upon completion in June 2017, Mercedes-Benz Stadium will exclusively serve Coca-Cola products including Dasani bottled water and fresh brewed Gold Peak Tea, at its 673 food & beverage points of sale.