As a stated goal from the outset of design, Mercedes-Benz Stadium is reimagining the fan experience. Today in the first completed concession stand, stadium leadership announced a game-changing food and beverage pricing and quality model designed to address the top reported pain point for football fans and soccer supporters in surveys about the live event experience.
Upon opening in 2017, Mercedes-Benz Stadium will offer food and beverage options developed to deliver what fans want – variety, speed of service, quality and value. The fan-first menu at Mercedes-Benz Stadium will include the most popular items priced as follows without compromising quality:
$2 – Non-alcoholic beverage products with unlimited free refills (at freestanding refill stations)
$2 – Dasani bottled water; hot dogs; pretzels; popcorn
$3 – Peanuts; pizza; nachos; waffle fries
$5 – 12 oz.