It's a rap for Atlanta Falcons All-Pro wide receiver Julio Jones.
Jones completed a Champs Sports ad campaign with the Atlanta-based hip-hop trio Migos. The spring campaign is titled "The Moment," and is centered around the personal journeys of athletes.
Jones is featured walking down at Atlanta neighborhood in his Under Armour gear.
"As a kid, I was a dreamer," Jones says in the ad. "I had to plea to my mom to put the pads on when I was 12. My first season, we went undefeated. And that's the moment I knew.